Guided Selling has a new name and new features.  Introducing:

   Digital Retail

Digital Retail has a fresh new graphic user interface (GUI) to help navigate the features faster.  Landscape mode is now available for broader displays that fill a TV monitor with AirPlay, and now, Digital Retail has also gone mobile!  The app may now be downloaded from the VW Hub on your preferred iOS device.  

Go To Digital Retail Product Page

A cloud based method for delivering VW brand video content:


Turn your showroom into a complete presentation of the Volkswagen brand.  Show our customers what makes us who we are.  From the hip days of crossing the US in a Microbus, to the awesome technology of Autostadt, to the home grown creations from Chattanooga.  Our brand has a lot to say.  Let's inspire the next generation of customers. Soon to be launched on VW Hub.  For inquiries on this product, click here.

Know your customers upon service check in


Elsa2Go is the tablet based solution that allows for a fully immersive service reception experience that is fast and accurate.  Collect VIN data, take photos, and access open recalls all within the service drive.

An extension of Digital Retail with a focus on Certified Pre-Owned


Turn your pre-owned inventory into a digital showroom. Automate the inspection process and pre-approvals to facilitate an elevated experience.  This app is now available to the dealer network.  To inquire about a preview or participation in the program, click here.

Go to the eCPO Product Page

Seamlessly track your vehicle inventory from the port, through prep, to delivery


This tool helps to identify vehicle issues before they reach your customers.  This tool is currently available on VW Hub.

The definitive wiring diagram resource for service department.


iWire is a Service Technician’s digital solution for accessing current model wiring diagrams.  This tool is currently available on VW Hub.

Ensure your TDI process is simple and flawless

TDI IN-FORM tracks the customer buyback or modification process and follows all government regulations. The app can be found on the VW Hub under the TDI Settlement Program.

The home for sales training awards and challenges

        VW Cup

A one-stop shop for all training resources in a fun, competitive and personalized platform. Available through the VW Academy.